May 23, 2015: Location based targeting which is also called Geo targeting is one of the most potent tool and a widely used technique in web marketing and advertising today as it improve the conversion rate on websites. Geo targeting shows the content on website depends on the visitors country, region, city, postal code and so on. This technique give more relevant web content to visitors making it easy to attract their attention, which in turn convert the visitor into a click or sale. To make this technique more reliable and seamless, a startup comes up with Geolify.
Geolify is a SAAS based solution aims to develop geo targeting for website easy and efficient so that everyone can enjoy the benefits of this tested technique even with little or no coding knowledge. It uses IP address of the visitor to deliver location based images, content and url redirects on a website.
By utilising the power of geolocation, customers can boost their website ROI and CTRs by delivering content that is relevant to the visitor's location.
Traditionally, this technique needs lots of coding experience and an expensive IP location database. With Geolify, no coding required at all. Their tools provide full visual based editor to create and deploy geo targeted URL redirects, images and content on your website.
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