In a blog post, Uber's chief Joe Sullivan detailed the development as:
Gyrometers in phones can measure small movements, while GPS and accelerometers show how often a vehicle starts and stops, as well as its overall speed," He continues to write,"If a rider complains that a driver accelerated too fast and broke too hard, we can review that trip using data".Uber claims that it will be collecting and using the data to improve safety proactively, and is hoping to protect both passenger and driver.
Founded in 2009, a tech startup Uber succeeded in replacing the traditional taxis with their on demand service with an Uber app and claims to have served more than 1bn rides by now. It has spread to over 300 cities globally and is one of Silicon Valley's most powerful firms. The last known valuation of the company is $62.5 billion, which is more than market capitalization of popular car companies like Ford and General Motors.
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